CrowdStrike launches a new partner program that includes a new “Elite” category

Security News

Jay Fitzgerald

The cybersecurity giant says it is trying to expand the availability of its Falcon platform offerings across the channel.




Michael Rogers, Vice President, Global Alliances at CrowdStrike

CrowdStrike on Monday unveiled a new partner program that it hopes will expand sales of its security products through a new “elite” tier of partners as well as through MSPs, MSSPs and other industry players. smaller channels.

Austin, Texas-based CrowdStrike, known for its Falcon platform that offers a range of security features to customers, said its new CrowdStrike Powered Service Provider (CPSP) program is more comprehensive and inclusive than anything he had in the past.

In a press release, the company said the new program “will help service providers unlock broader value-added solution bundles, improve profitability, and expand their paths to market.”

[RELATED STORY: CrowdStrike Helps Fuel Talon Cyber Security’s $100M Round To Push More Secure Browser]

Additionally, CrowdStrike is establishing a new “Elite Tier” of invite-only partners that “incentivizes CPSP partners with expanded campaigns, capabilities, and market opportunities,” the company said.

The new top tier category is open to any partner, whether a global systems integrator, MSP or other type of channel player, who meets a variety of requirements, including the quantity of CrowdStrike products sold by a partner and training certifications.

CrowdStrike, which is one of the largest and fastest growing cybersecurity companies in the world, currently has six “elite” partners as part of the soft launch of the new partner program, but it is expect the list to grow in the coming months now that CPSP has gone public.

In an interview with CRN, Michael Rogers, vice president, global alliances at CrowdStrike, said his company’s new elite partner initiative attempts to make it easier for large service providers, among others, to replace outdated technology with more modern security features offered by CrowdStrike. Falcon.

“What’s in it for them is (a) purpose-built cloud-native architecture that enables partners to provide better protection to their customers in an era where attack vectors continue to evolve and become very problematic for customers,” he said. “CrowdStrike is able to provide that convenience to its customers.”

Rogers added, “This is a new program with new benefits, new requirements, specifically targeting elite partners.”

In the past, Rogers said CrowdStrike tended to focus on the MSSP-SMB market in terms of sales. But now it is trying to expand that market through its new partnership program with all the players in the chain.

“It’s more of an enhanced offering to address a broader market,” he said.

Crowdstrike’s percentage of sales through the channel is now “north of 90%,” Rogers said, and the company wants to increase that number and increase overall revenue in general.

The company has certainly grown rapidly in recent times. CrowdStrike recently announced that its net revenue grew to $535 million in the second quarter, up 58% from the same period a year ago.

Meanwhile, its annual recurring revenue grew 59%, to $2.1 billion, year-over-year.

Rogers pointed out that the new CPSP program has improved incentives for all CrowdStrike channel partners, not just those who qualify for elite status.

According to CrowdStrike, the new CPSP features include allowing partners to choose to integrate CrowdStrike bundles or individual Falcon platform modules into their security offerings to customers.

The program also offers a variety of discount options they can choose from when dealing with CrowdStrike.

As for the new elite partners, they will be incentivized with new value-added packages, new discounts, additional partnering and technical support, enhanced go-to-market support, executive sponsorship and unique CPSP-focused partner campaigns,” CrowdStrike said in its release. Press.

Deloitte, the giant systems integrator, is one of CrowdStrike’s “elite” new partners – and one of its managing directors told CRN he expects the partnership to be a situation win-win for both companies.

We already have a rich alliance with (CrowdStrike) today,” said Curt Aubley, head of Deloitte’s detection and response practice. “What this (new program) allows us to do is have a tighter integration with their engineering teams and with their roadmap, so we’re more in the direction of a design partner. “

He said working more closely together would be a big win for customers. “What this allows us to do is deliver a richer set of results-driven solutions that address our clients’ toughest problems.”

Rogers pointed out that the new CPSP program washas been purpose-built in partnership with GSIs, MDR vendors, MSPs, MSSPs and Telcos to ensure they have the right tools, technology and support to best meet the their customers’ most difficult needs.


    Learn more about Jay Fitzgerald

Jay Fitzgerald

Jay Fitzgerald is Cybersecurity Editor for CRN. Jay previously freelanced for the Boston Globe, Boston Business Journal, Boston Magazine, Banker & Tradesman, MassterList.com, Harvard Business School’s Working Knowledge, National Bureau of Economic Research and other entities. He can be contacted at [email protected]


Ryan H. Bowman