Life House Launches Growth Affiliate Program
Life House launched its Growth Affiliate Program to reward industry players who support its mission to make hotels more profitable and easier to own. Since 2018, Life House has successfully partnered with an array of owners in the United States, Canada, Mexico and Puerto Rico, with its portfolio including nearly 60 hotels open or under development. As existing owners and financial partners seek to expand with Life House – a testament to its strong track record as an operator – the company plans to double its footprint to over 100 hotels in 2022.
Through its Growth Affiliate Program, Life House will reward stakeholders who make qualified pitches to existing hotel owners and potential investors who can benefit from its technology management platform. If an introduction results in Life House signing a hotel management agreement, Life House will provide a one-time reward in an amount equal to actual 2021 revenue multiplied by 50 basis points, subject to a cap of 50,000 $ per transaction. This innovative program is the first of its kind in hotel management, representing a “win-win” for stakeholders who can add value to their guests while earning additional compensation for their efforts.
“Every day, industry friends volunteer their time to help us achieve our goal of creating value for independent hotel owners,” said Bryan Dunn, Managing Director and Chief Growth Officer at Life House. . “We sought to create a simple and straightforward program that would reward existing peers for their support while engaging a broader base of stakeholders and educating them on the different ways Life House can add value to their customer engagements. “
The program is designed to empower a range of actors who interact with hotels throughout the ownership cycle, including but not limited to brokers, consultants, appraisers, architects and designers. Whether an owner is looking to move away from day-to-day operations or maximize asset-level profitability prior to a sale, Life House is ready to transition any hotel that meets its target criteria and begin adding value. within 30 days of ownership. register. Alternatively, if an owner is selling their hotel or portfolio, Life House can reduce friction by matching opportunities with buyers from their existing network of real estate partners or by equipping an existing bidder with a vertically integrated management and technology solution. .
With a proven track record of increasing net operating income between 50% and 200% over business as usual, Life House currently supports hotel owners with the suite of software products and services below:
- Independently Managed: With bespoke independent hotels under management with ADRs ranging from $100 to $1,000+, Life House’s portfolio ranges from roadside lifestyle motels to award-winning luxury properties affiliated with Forbes Five Star, AAA Five Diamond and Leading Hotels of the World designations;
- Life House & Future Brands: Life House’s eponymous brand continues to grow with ongoing pipeline projects from Miami and the Berkshires to Palm Springs and San Juan, PR. Life House will announce its 3-star lifestyle brand later this year with several properties already under contract;
- Kayak Partnership: Through a unique partnership with Kayak, Life House operates 3 hotels in South Florida and Mexico, with various other flagship projects currently in negotiation. Kayak actively seeks opportunities to expand its brand by partnering with irreplaceable asset owners in gateway markets;
- Revenue SAAS: After generating 70% of its system-wide direct web revenue, Life House began offering its Revenue Management and Marketing System (“RMMS”) as a SAAS solution to owners -operators who want to keep control of the day. day-to-day operations while generating some of the best direct bookings in the business.
Life House’s introduction of its growth affiliate program comes just months after raising $60 million in Series C funding led by KAYAK and Inovia Capital with participation from investors Tiger Global, Derive Ventures, JLL, Trinity Ventures, Sound Ventures, Cooley LLP, among others. Nearly 4 years after launch and with a decentralized team of over 100 talented corporate team members, Life House remains the only asset-light hotel operator that has built a proprietary technology stack to deliver outsized value to its real estate owners.
Interested parties can learn more by visiting www.life-house.com/growthaffiliate, emailing [email protected]or by contacting one of their nationwide acquisitions or business development team members.
About Life House
Life House is a vertically integrated hotel operations and software platform focused on increasing the profitability and reliability of independent hoteliers. Life House was founded in 2017 as one of the only vertically integrated hotel companies backed by institutional venture capital and private equity investors. The company is investing ambitiously in operational systems to make them much more cost effective, predictable and seamless for owners while making the customer experience more reliable for travelers. Today, the company has nearly 60 hotels in its portfolio across North America. For more information, visit www.life-house.com.