NUTRABOLT JOINS HOW2RECYCLE® PROGRAM TO ENABLE CONSUMER RECYCLING WITH IMPROVED LABELING

The rollout of Nutrabolt’s How2Recycle labeled products began in August, two of its products (C4® SuperSport and C4 Ripped® SuperSport pre-workout) has entered Walmart stores. Other newly packaged products debuted this month and will launch throughout next year to span all products in the company’s portfolio.

“Our customers and employees care about what we do for the planet, and Nutrabolt is proud to begin our partnership with How2Recycle,” said Nutrabolt President of Sales and Marketing, John Hermann. “Iconic innovation in packaging is fundamental to our brands, and it’s exciting to extend our innovative approach to packaging towards a broader goal and a healthier environment. It’s our responsibility to deliver that message. within our industry, and we are honored to partner with other organizations dedicated to empowering a responsible and thoughtful consumer.”

How2Recycle and its standardized labeling system includes a coalition of forward-thinking brands who want their packaging disposed of appropriately and aim to empower consumers through smart labeling. Together with How2Recycle, Nutrabolt strives to increase the likelihood that customers will recycle all packaging in their product portfolio and contribute to an overall increase in the availability and quality of recycled materials.

Today, How2Recycle has over 450 member brands and retailers and has issued over 100,000 design recommendations to its members to encourage recycling of their packaging by end consumers. Nutrabult’s joining the How2Recycle program is one of many steps in the company’s environmental sustainability strategy and demonstrates its commitment to becoming an environmental leader in active health and wellness.

About Nutrabolt

Nutrabolt is a fast-growing active global health and wellness company with a portfolio of market-leading, performance-driven brands that energize and fuel active lifestyles. The Company’s disruptive and innovative products compete in the functional beverage and active nutrition segments under three consumer-loved brands: C4® (one of the fastest growing energy drink brands in the United States and the world’s best-selling pre-workout brand), XTEND® (the #1 post-workout recovery brand in United States), and Cellucor® (an award-winning sports nutrition brand established in 2002).

Since its inception 20 years ago, Nutrabolt has been on a mission to meet the most demanding needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the world. who make healthy and active living a daily priority.

Nutrabolt’s wallet, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon and other third-party e-commerce marketplaces, and is available at major retailers in the United States, including Walmart, Target, 7-Eleven. , Walgreens, Kroger, HEB, Wawa, Publix, GNC and Vitamin Shoppe. For more information about Nutrabolt, please visit www.nutrabolt.com.

About How2Recycle®

The How2Recycle® label is an American brand and Canadabased on a standardized labeling system that clearly communicates recycling instructions to the public. Over 400 brand owners and retailers are members of How2Recycle, and tens of thousands of products bear the How2Recycle label in the marketplace. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership group that brings together businesses, educational institutions and government agencies to collectively expand understanding of packaging sustainability and develop meaningful improvements for packaging solutions . For more information, follow us on Twitter @How2Recycle or visit our website at www.How2Recycle.info. Companies interested in joining How2Recycle can visit http://www.how2recycle.info/join for more information or contact [email protected].

MEDIA CONTACT
Emily Clark
Nutribolt
[email protected]

SOURCE Nutrabolt

Ryan H. Bowman