A renamed Microsoft Partner Program and changes to the levels partners can achieve come in response to customer buying habits and Microsoft’s efforts to increase partner success, two Microsoft executives in the States said on Wednesday last week. United in a virtual event.
Rodney Clark, vice president of global channel sales at Microsoft and head of channel, said the changes to the Microsoft Partner Network – now called the Microsoft Cloud Partner Program – are intended to help members of the 400 ecosystem 000 Microsoft partners to make the changes seen in the fastest growing partners.
Changes include going digital, leveraging marketplaces, co-selling with Microsoft, and engaging with peers.
“The Microsoft Cloud Partner Program is an evolution of our Microsoft Partner Network and focuses on leveraging Microsoft Cloud through every partner in our ecosystem,” Clark said. “The Microsoft Cloud (Partner) program is for all partners in our ecosystem, whether they create and sell services, software solutions, or whether or not they focus on devices.”
Nick Parker, Microsoft’s vice president for global partner solutions, said Microsoft has recorded $28 billion in annual contracted partner co-sale value since fiscal year 2018, growing 37 percent. co-sale revenue.
“Our business models are the broadest for all types of partner companies,” Parker said. “From a partner who is a commercial developer or an ISV (independent software vendor), an IoT (Internet of Things) solution provider, a system integrator or an advisory partner – a reseller, to an OEM device manufacturer – we provide an end-to-end solution to cloud technology, which means endless, unique and personalized ways for partners to be profitable and successful through our channel inclusion efforts.
“Partners make more possible. And with the technology innovation, scale to market, and differentiation tools we provide, Microsoft is the platform for growth with opportunities to bring the edge to the cloud and drive innovation with our partners to help customers migrate to the cloud.
Changes to the Microsoft Cloud Partner Program begin Oct. 3, giving partners less than seven months to ensure they’re eligible for the correct designations, according to the company.
Microsoft will remove the Gold and Silver statuses partners currently use. Instead, partners will start with a basic membership and qualify as “solution providers” if they score 70 or more points based on a Partner Capabilities Score (PCS), also rolling out as part of the program changes. Microsoft Cloud Partnership.
Partners can also be referred to as “specialists” or “experts” in particular capabilities, according to Microsoft.
The changes to the Microsoft Cloud Partner Program come as partners continue to grapple with changes Microsoft previously announced under the New Commerce Experience (NCE) banner.
Changes under NCE include a new bonus on monthly commitments for popular Microsoft packages – including Microsoft 365 (M365), which includes Word, Excel, Teams, SharePoint and other applications. This monthly bonus is in addition to an overall price increase announced by Microsoft for M365 and other popular plans.
Partners also criticized a 72-hour window Microsoft gives to change subscription terms before a partner and customer are locked into the terms. The 72 hours also includes weekends and holidays. It also prevents customers from switching service providers and prevents suppliers from switching distributors or indirect sellers – companies such as Dicker Data, Ingram Micro and rhipe in Australia.
Here are some of Clark’s key statements regarding changes to Microsoft’s Partner Program.