RollWorks Expands Agency Partner Program

Agencies such as 97th Floor, Digital BIAS, RenderTribe, SageFrog and their clients are showing growing interest in ABM, with RollWorks seen as a strong partner

Account-based marketing platform RollWorks, a division of NextRoll, today announced increased momentum in its Agency Partner Program, a network of innovative, trusted and leading partner agencies to which RollWorks customers can access when they need it. In the past 8 months since the program launched, RollWorks has added over 50 agency partners, including 97th Floor, Digital BIAS, RenderTribe, and SageFrog.

“When we launched the RollWorks Agency Partner Program last fall, we couldn’t have predicted the response we’ve seen,” said mike stocker, SVP of Partnerships at RollWorks. “The industry’s most respected and innovative agencies seek to combine RollWorks’ expertise with reputable agency partners to convert prospects into successful clients, and we’re excited to guide them on their ABM journey.”

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RollWorks provides account-driven B2B companies with a platform to align their marketing and sales teams and increase revenue with confidence. The RollWorks Agency partnership program, which was launched in November 2021 with leading partners Acclaro, Inc., Intelligent Demand and SmartBug Media®, gives RollWorks clients access to agencies they can engage with who are familiar with RollWorks and broader ABM strategies.

Agency partners have access to an ABM expert to help them deepen their market knowledge, thought leadership and best practices. Partner agencies can augment their offerings to include recommendations for leveraging ABM in their marketing efforts and in their overall technology stacks:

  • 97th floor is a digital marketing agency specializing in SEO, creative, automation and paid digital advertising. “As a corporate marketing agency, at 97th Floor, we like that RollWorks’ campaign structure incorporates the funnel framework. RollWorks has one of the strongest track records of generating revenue for customers instead of just impressions and clicks.” —Thirty MortensenPartnerships Manager, 97th Floor
  • digital BIAS helps B2B SaaS and RevOps product leaders exceed £10m ARR through tightly aligned ABM programs. “As an agency partner of HubSpot, the integration of RollWorks is essential for the smooth execution of our clients’ customer acquisition strategies. The RollWorks platform is flexible for businesses of all sizes, meaning ABM is no longer inaccessible or enterprise-only and we can drive growth earlier in the development of a range of organizations from SaaS sales. —Paul SullivanFounder and Managing Director, Digital BIAS
  • RenderTribe is a B2B digital marketing agency that helps SaaS companies discover and implement an evolving account-based strategy. “RollWorks is RenderTribe’s technology platform when creating ABM strategies with clients. RollWorks enables our team to align messaging with the stages of our client’s target account journey precisely at the most beneficial time, by increasing engagement and accelerating pipeline movement.”—Stone BeanFounder, RenderTribe

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Ryan H. Bowman