Soil Connect launches a new program

Soil Connect is rolling out a QuickStart program to partner with local building material suppliers across the United States, including quarries, recycling facilities, landscaping suppliers, asphalt and cement plants and sand and gravel pitches. Soil Connect’s QuickStart program creates digital storefronts for local material suppliers to sell their materials directly to the platform’s growing user base of construction professionals.

Soil Connect has secured new funding led by new investors Stellifi VC and GS Futures. Both companies launched their venture capital units in the past 12 months, and both grew out of traditional real estate and construction businesses. GS Futures is an early-stage venture capital arm of GS Group, a Korean conglomerate operating in the energy, construction and retail sectors, seeking investment opportunities and business development in climate, energy transition, construction and retail innovations. Stellifi was formed by the partners of OTH Capital, an Austin-based private equity and real estate development firm.

The QuickStart program supports Soil Connect’s broader market expansion plans by creating lists of materials available to construction professionals locally, while giving suppliers access to a suite of free-to-use tools. service to market and sell their product more effectively. As part of the program, Soil Connect creates a business profile that local businesses can ‘claim’ and make their own. The material supplier can then adjust the types and quantities of materials the company wants to market as part of its digital storefront in the Soil Connect marketplace. Soil Connect will initially launch the program in Indianapolis on July 27 before rolling it out to markets across the United States

“We are excited to launch this new QuickStart program and welcome Stellifi VC and GS Futures as investors to further accelerate the growth of our platform,” said Cliff Fetner, Founder and CEO of Soil Connect. “As long-time construction professionals, we founded Soil Connect to solve many of the frustrations we had experienced in trading and transporting soil, aggregate and other building materials – and our reputation preceded us in markets across the country as our colleagues joined and proactively began transacting on our platform, however as we have evolved we have recognized that there is an untapped opportunity to create value for local material suppliers as well.

“These vendors reflect the industry in that many still operate on analog systems and most do not have the capacity or budget to develop and run an online store. By claiming their digital Soil Connect storefronts, vendors enjoy immediate, hassle-free access to our rapidly growing community of construction professionals and a more efficient way to move products, while providing additional supply liquidity to our platform to increase volume transactions – it really is a win-win for all stakeholders,” added Jonathan Alvarado, Chief Growth Officer of Soil Connect.

In addition to its QuickStart program, Soil Connect continues to invest and improve its technology to advance its mission to be a complete end-to-end solution for the construction industry. More recently, the platform has built a new technology stack to support its market, allowing Soil Connect to introduce new services and features to its community. This will include, among other things, the ability to triangulate and secure the transport of materials in the app, as well as the improvement of the construction monitoring service The Daily Dig.

For more information on the Soil Connect digital marketplace, visit

Ryan H. Bowman