The Visa program unlocks new opportunities in the creator economy –

The Visa Ready Creator Commerce program will connect partners across the ecosystem to bring tools like faster payments and tips to creator platforms.

SAN FRANCISCO–(BUSINESS WIRE)–Creators are driving a revolution in digital commerce and culture, producing content that entertains, engages and educates online communities in powerful new ways. To serve this growing category of small business, Visa (NYSE: V) today announced the launch of the Visa Ready Creator Commerce program. The global initiative will help creator-centric platforms, such as social commerce and video game companies, integrate financial tools, such as faster and more flexible payments via Visa Direct, tips and donations .

“Creators are reshaping and expanding the small business ecosystem,” said Vanessa Colella, senior vice president and global head of innovation and digital partnerships at Visa. “We want to leverage the scale and reach of our network to help this community thrive. With the Visa Ready Creator Commerce program, we are building a connective layer – bringing together technology platforms and enablers to deliver modern financial tools for the creator economy.

Help creators get paid faster

The creator economy is one of the fastest growing small business categories, with over 50 million artists, musicians and creators publishing content as a full-time or part-time source of income.1 Social commerce, which includes creator-led work, is expected to reach $1.2 trillion by 2025.2

For many small businesses, cash flow is a persistent challenge. Creators need to move capital quickly to build momentum and gain subscribers. In fact, 69% of creators surveyed by Visa say waiting for payments slows their momentum and 88% would engage more with a platform that offers instant payments.3 Immediate access to revenue can help creators capitalize on viral moments, opening up new opportunities for advertising, branding and partnerships. Through the Visa Ready Creator Commerce program, creator platforms can connect to Visa Direct, allowing creators to access their funds in near real-time.4

The ability to receive freebies, tips, and donations from fans and followers is another essential tool for creators to monetize their work and grow their business. Through the Visa Ready program, eligible platforms can enable tips and subscriptions, and unlock new revenue streams for creators around the world.

Work with industry leaders

To help bring these solutions and partnerships to the forefront, Visa is planning creator commerce solutions with companies such as Link tree, Marqueta, Rutter and Sam Cart.

“It’s more important than ever to provide creators with new tools, resources, and ways to make money from their work online,” said Alex Zaccaria, CEO and co-founder of Linktree. “Linktree is proud to partner with Visa to help creators unlock greater potential and new opportunities and to empower all creators to manage, grow and monetize their world.”

“The world is changing and for many the traditional two-week pay cycle is becoming increasingly obsolete, especially with the rise of the creator economy and social commerce,” said Simon Khalaf, chief product officer at Marqueta. “Being able to access faster payments has the potential to make a significant difference for creative businesses, and we are proud to support Visa through the Visa Ready Creator Commerce program. Through Marqeta’s modern card issuance platform, we enable instant issuance and digital payments which we believe sets the creator economy up for continued growth and success.

“With the proliferation of e-commerce channels and tools, creators need to ensure their technology stack is integrated,” said Peter Zhou, CEO of Rutter. “Rutter quickly becomes the connective tissue for all tools, making it easier for creators to get started and leverage the tools they need. Enabling features through Visa Ready Creator Commerce helps Rutter connect these tools for creators.

“Visa’s creator payment solutions with SamCart will help creators get paid faster, giving them the opportunity to reinvest in their business to fuel their growth.” SamCart is a leading e-commerce platform built for creators, by creators. Our 40,000+ creators have collectively earned over $2.8 billion with us,” said Brian Moran, co-founder and Chief Strategy Officer of SamCart. “With this new Visa program, we will be able to help creators access these funds in minutes simply by using their Visa debit cards.”

Continuing our commitment to creators

The Visa Ready Creator Commerce program extends Visa’s commitment to educating, empowering and empowering entrepreneurs within the creator ecosystem. Earlier this year, Visa spear The Visa Creator Program, a year-long immersion experience to help creators navigate the technology behind NFTs and better understand how they can monetize their creativity using these new technologies.

For more information on the Visa Ready Creator Commerce program, including details on how to join, visit our website.

About Visa Ready

Visa Ready is a long-standing partner program with more than 11 vertical products that help businesses build and launch payment solutions that meet Visa’s global security and functionality standards. With more than 500 partners and 160 solutions, Visa Ready provides a platform through which these payments innovators can promote their solutions to market (and through which customers can identify partner solutions that match their payment needs). regarding payments). You can find out more about this program here.

About Visa
Visa (NYSE: V) is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities in more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payment network, enabling people, businesses and economies to thrive. We believe economies that include everyone everywhere, uplift everyone everywhere, and see access as fundamental to the future of money movement. Learn more about Visa.com.

____________________

1 SignalFire“Creator Economy Market Map”.

2 Accenture“The future of shopping and social commerce.”

3 Marketplace survey (March 2020). Mandated by Visa and led by Raconteur with 750 marketplace sellers, including 224 digital creators.

4 Actual availability of funds varies by receiving financial institution, receiving account type, region, and whether the transaction is domestic or cross-border.

contacts

Media Contact

Jackie Dresch – [email protected]

Ryan H. Bowman