What do you want to know
- Google has started rolling out a new program for Play Points.
- Play Points are earned through purchases on the Google Play Store.
- Customers can use the Play Points they have earned to redeem discounts for a purchase from the Google Store.
- Customers will only be able to use one discount per purchase, and the program is only available for a limited time.
Google has started rolling out a new program to the Play Store. Customers can use their hard-earned Play Points to make purchases on the Google Store.
The company’s new program will allow customers to turn those Play Points into discounts that can be applied towards their next purchase from the Google Store. That includes hardware like the Pixel 6 and some of the best Google Assistant speakers.
9to5Google (opens in a new tab) spotted the new program, noting that it is not yet widely available but is slowly coming out.
There will be four levels available for those who want a discount: $10, $50, $100 and a $200 discount. Each of these available discounts has its own Play Points threshold. The $10 discount has a points threshold of 500, while the $200 discount will require 10,000 points.
According to the terms of the program, users cannot claim two discounts and use them for a single purchase. Another important point to note is that Google apparently only gives you one discount of each. This means that you should wait to claim one of these discounts until a particular item from the Google Store catches your eye. Claiming a discount will provide you with a code that will “expire after 30 days”.
The goal behind Play Points when it was introduced in 2019 was to reward big spenders on the Play Store. Google has continuously improved the way its users interact with the Play Store using its points system. The company has introduced a way for users to use their Play Points to redeem movies and shows on Google TV (opens in a new tab). Google recently started allowing Play Points to be used to help cover the balance of a Play Store purchase.
A program like this can be successful in getting people to spend more on the Google Play Store. Registration (opens in a new tab) in the Play Point program is free.