Zoom Announces Launch of Enhanced Zoom Up Partner Program

Zoom Video Communications has announced the launch of its Zoom Up Partner Program, a unified and holistic global partner framework designed to simplify transactions and grow their business with Zoom.

The Zoom Up Partner Program rewards partners for their continued investment in the platform, introduces new ways to engage and leverage the platform, and, for the first time, offers resale of Zoom Calling Plans Phone with Zoom for qualified partners in certain countries, in addition to Zoom Phone BYOC.

“At Zoom, we are passionate about connecting and growing businesses through our partner ecosystem,” said Don Kerr, A/NZ Channel Sales Manager at Zoom.

“We look forward to seeing how our partners will use the Zoom platform and the Zoom Up Partner Program to grow and innovate further, and we’re excited to bring enhanced availability for Zoom Phone BYOC and Zoom Phone Native Capabilities to Australia. and in New Zealand for qualified partners,” he says.

According to the company, Zoom Up incentivizes and enables partners to gain additional knowledge and expertise, expand their customer base, and differentiate their business by delivering five key business benefits:

Launch of Zoom Phone with native capabilities
Enables qualified partners in select countries to sell the full suite of Zoom Phone licenses with Zoom Calling Plans, opening up the ability for resell partners to easily offer the full Zoom platform, in addition to Zoom Phone BYOC.

A unique and simple architecture
A unified holistic framework enables additional alignment and cohesion between Zoom and partners such as resellers, carriers, distributors, ISVs, master agents, referral partners, and more, by providing an easy-to-follow journey that clearly communicates requirements and benefits.

Partner Investment Rewards
This newly redesigned program aligns partner rewards directly with the partner’s level of investment in Zoom, incentivizing continued growth within Zoom’s rich ecosystem of partner resources.

Know-how and Transformation
Zoom Up gives partners the opportunity to expand their Zoom skills with new skills and accreditations. Zoom Up provides a clear roadmap on how partners can further develop their desired areas of expertise.

Marketing to Accelerate Partner Growth
The new Zoom Up Partner Program also offers additional benefits and marketing resources for partners. From the Partner Demand Center for demand generation in any language, to additional marketing development funds for the highest levels of the Zoom Up Partner Program.

Ryan Simpson, Head of Workplace Collaboration at Vocus, said, “Throughout our three years as a Zoom partner, Zoom has consistently demonstrated its commitment and care to partners as we work to grow our business and to experience an ever-changing industry.

“This partner program will provide us with the best possible tools, support and services, allowing us to better serve our customers,” he said.

“We are thrilled to be part of the Zoom partner ecosystem and look forward to enjoying the benefits of the Zoom Up Partner Program.”

Pennie Stevens, Managing Director – Software, Dicker Data Australia, adds: “Our partnership with Zoom continues to play a key role in helping us meet the growing demand for communications platforms and meeting room deployments in this market.

“As Zoom’s distributor in Australia, customers look to us for support and expertise, which we will continue to provide with confidence through the Zoom Up Partner Program,” she says.

“We look forward to the continued success of our partnership and all the benefits this program has to offer.”

Ryan H. Bowman